As a Certified Wedding Planner in a faltering economy, you are going to be challenged by most bridal clients to perform miracles. More and more couples are asking for you to deliver the moon and stars on very down-to-earth budgets. Some of your potential clients are taking matters into their own hands and planning their weddings themselves. Your job is to provide creative and cost-efficient solutions that deliver the dream while respecting the budget.
There are dozens of Internet resources that will allow you and your client to identify areas in which you can save money while providing the wedding goods and services desired. Entire websites are dedicated to low budget weddings, bridal gowns, invitations, and DIY options. Your value to the budget-minded betrothed lies in your ability to cut through the clutter of cost-cutting advice and help your client find the best local choices that fit their needs.
As in the best of times, your research and knowledge of your local market are keys to your success in tough times. Your ability to locate the best quality and prices for the invitations, wedding cake, decorations, photography, venues, or honeymoon in your area will directly impact your business’ bottom line in this financial environment.
Brush up on your bartering skills, invest some time in developing your budget mindset, and communicate with your clients how their existing connections and relationships can be turned into wedding day gold. Otherwise, the results for you may be fewer clients and the results for the bride and groom may be nothing short of disastrous.
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